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Some examples of Modern Names are Hulu, Shopify, and Zara.Leading with emotion can be a great brand strategy. Strong emotions can also aid in memory and brand recall.We believe that the first step in creating a great brand name is defining the underlying tone of your brand -- aligning your brand with your audience and your strategic plan.
Clever Names allow you to build fun and playful brands.
Otherwise, you risk confusing customers and losing out on their business when they cannot find out more online after hearing about your brand.